Free template
Download the SEO audit template
The same structure we use in our audits, in a spreadsheet ready to fill in: 7 tabs with columns, reference thresholds and formulas that track your progress. We email it to you.
What's inside
- Cover sheet with executive summary and automatic progress %
- 1 · Indexation and crawlability
- 2 · Technical SEO (Core Web Vitals, hreflang, canonicals)
- 3 · On-page SEO (titles, metas, H1, cannibalisation)
- 4 · Content (thin content, intent, duplicates)
- 5 · Link profile (DR, referring domains, broken backlinks)
- 6 · Prioritisation by impact × effort
We email it to you
Leave your name and email and we'll send the template within a few minutes.
How to get the most out of it
The template isn't a set of blank checkboxes: each tab carries the methodology, the thresholds to interpret every figure, and a final sheet that crosses impact against effort so you know where to start. To see how to fill it in block by block with a real example, read the template article or our SEO audit guide.
Would you rather we did it for you?
If you want the full diagnostic of your website with your real data and a prioritised action plan explained by our team, that's our professional audit.
See the full SEO auditFrom €1,490 + VAT.
Frequently asked questions
Is the template free?
Yes. We email it to you at no cost. We only ask for your name and email so we can send it.
What format is it in?
An Excel file (.xlsx) with 7 tabs, preconfigured columns, reference thresholds and formulas that track your progress. Works in Excel, Google Sheets and LibreOffice.
Does it include sample data?
It comes with the methodology structure and the interpretation thresholds, ready for you to fill in your own data. The template article shows a real completed example.
When will I get it?
It arrives in your inbox within a few minutes. If you do not see it, check your promotions or spam folder.
A spreadsheet only helps if you fill it in honestly, and the temptation with any checklist is to leave blank the cells you can't answer. Those blanks are the most valuable part of the audit.
When you reach a line and don't know whether the site passes, you've found something: either the data isn't being collected, or nobody owns that area. Both are findings. Marking the cell "unknown" and moving on is better than guessing, and far better than quietly ticking it.
A few habits make the template work better:
- Work one tab at a time. Finish indexation before you open the technical tab. Problems in the first often explain the second, and jumping around hides the connection.
- Treat the thresholds as reference points, not verdicts. A figure slightly outside the range on a small site may not matter, while the same figure on a large one might. Judge it against your own context.
- Write what you saw, not just a mark. A short note next to each line, such as the page address or the figure, saves you from re-checking when you return to it.
- Leave the prioritisation sheet to the end. Ranking by impact and effort only makes sense once you've seen everything. Doing it halfway means the first problems you found get priority simply because you found them first.
Share the file too: if the developer, the writer and the owner can each see their part, the actions are likelier to happen. And if the final list is longer than your team can handle, that is normal. The last sheet exists to choose what to do first, not everything.
Related: SEO audit guide, SEO audit template article and SEO audit.
Updated on 5 November 2026