Professional SEO
across Spain.

Before picking a place to target, it helps to know which one is actually yours. The answer depends less on where your office is than on how far your customer will travel.

• If people come to you — a shop, a clinic, a restaurant — your market is the city, and often only part of it. A province page will show you demand you can never serve. Pick the city.
• If you travel to them — installers, maintenance, professional services covering an area — the province is usually the right unit, because that is how far your van or your calendar realistically stretches.
• If distance is irrelevant — you ship, or you work remotely, or you sell to businesses anywhere — then none of these pages describes your market. What you need is national or international visibility, and geography only gets in the way.

The mistake worth avoiding is assuming that a bigger area is a better target. Provincial and national searches carry more volume, but they are contested by everyone and they convert badly if you cannot actually serve the person searching. A first position in a city you work in beats a tenth position across a region you do not.

One more thing that catches people out: what you see when you search for your own service is not what your customers see. Local results shift with the searcher's location, so checking your ranking from your own desk tells you very little about how you appear from the next town over.

Related: local SEO and Google Business Profile and our SEO services.