── BLOG
SEO, web design, content marketing and tools we use with our clients. No filler.
Between May 5 and May 11, 2026: Google killed FAQ rich results, ChatGPT opened its self-service ads manager, Anthropic put Claude into local search, Tag Manager moved into Google Ads, and Bing Places finally went mobile. Five concrete changes, with what to do about each.
How AI Mode and AI Overviews surface old negative reviews to users who never searched for them, and the three operational changes that reduce the risk on GBP.
A website audit is a 360º diagnosis of a site across six layers. What it covers, why it pays to run it before redesigning or migrating, and how we work it at Gecko Studio step by step.
Your website may have been invisible to ChatGPT, Claude and Perplexity for months without you noticing. How to detect it, why it happens (Cloudflare blocking AI bots) and what to do about it.
AI's default failure mode isn't visible errors — it's polished results that look right but aren't. Three five-minute filters to stop sending a confident mistake.
One Google Docs page with seven blocks, pasted into every important AI chat, is the highest-return piece you can build today for working with ChatGPT or Claude.
AI agents now decide who gets recommended, and they optimise for trust rather than visibility. What trust means to a model and how to build it in 90 days.
A direct guide to managing AI bots on your site: what they're crawling, what to block, what to allow, and how to spot when something changes.
Google ranks you as an entity before deciding if your page deserves to rank for the keyword you're chasing. Here's what that changes in your SEO strategy.
Local SEO vs AEO in 2026 isn't a trend: it's a reorganisation of how customers reach a local business. What's changing and how to keep your phone ringing.
Google confirmed the March 2026 Core Update on 8 April. What's changed, how to diagnose a drop in 3 layers, and a realistic 4-action recovery plan.
A practical guide to short- and long-term company objectives: types, SMART method, real examples and how to connect them to keep your business moving forward.
Seven Black Friday marketing strategies for local Ibiza businesses: planning, Google Ads, social media, creative offers, measurement and post-event retargeting.
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